Representing Australia’s leading creatives, bloggers and social media influencers, The Ministry of Talent is at the forefront of talent management in the digital age. With a diverse offering of world class social media identities, The Ministry of Talent is a hotbed of exciting talent and innovative collaborations.

The Ministry of Talent is Australia’s first management agency solely dedicated to creative talent and digital influencers. Established in late 2012 by Roxy Jacenko, founder of Sweaty Betty PR, The Ministry of Talent has forged a new path in talent management to give brands endless ways to connect with consumers in ingenious, immersive ways.

The Ministry of Talent represents a full spectrum of talent who cover everything from fashion, beauty, health and fitness, interiors, lifestyle, events and travel as well as social media imagery specialists, photographers, illustrators and youth specific influencers. Curating the finest innovators and trend setters in the country, The Ministry of Talent is the authority on what is hot right now.

In the digital landscape, ideas and trends move quickly. The Ministry of Talent anticipates new directions in consumer engagement, making connections and coordinating one of kind collaborations between talent and brands. From custom illustrations and artwork, sponsored blog and Instagram posts, video content,  social media image creation, in-store appearances and presentations – with The Ministry of Talent the options are limited only by your imagination.

Roxy Jacenko


Ever the innovator, Roxy saw a gap in the market and founded The Ministry of Talent in late 2012. In less than a year, The Ministry of Talent has set the standard nationwide for agency representation in the creative space and blogosphere. Roxy has the experience, resources, relationships and vision to create trends and make headlines.

Anna Gooden

Booker & Talent Concierge

A self-confessed social media addict, Anna keeps The Ministry of Talent running smoothly behind the scenes. With a degree in Media from Macquarie University, Anna understands the value of social media in modern communication.  Anna’s penchant for beauty and fashion blogs along with years of experience in fashion retailing and wholesaling gives her an in-depth knowledge of the industry. With an eye for detail and a genuine love for all things digital, Anna is committed to delivering innovative and fresh ideas for clients.

Holly Brooke

Junior Booker

Bringing her knowledge of the international social media sphere to the team as The Ministry of Talent’s latest import, Holly hails from Manchester in the UK, with a Bachelor Degree in International Management and Business Studies. Holly’s passion for all things fashion and lifestyle makes her an excellent addition to the team, bringing fresh ideas and concepts to the table. Holly brings her unique insights into social media to The Ministry of Talent and ensures that the crucial day-to-day aspects of the business are managed with care and efficiency.

Daniel Goldstein

Graphic Design

Showing endless enthusiasm for everything Graphic Design, Daniel keeps The Ministry of Talent looking good. Recently completed his Bachelor of Design in Visual Communication (Honours) at The University of Technology, Daniel brings a wealth of creative knowledge to the team alongside a passion for all things in the visual sphere. Daniel understands the value and importance of graphic design in the digital sphere, ensuring that The Ministry of Talent is always visually innovative.

Doreen Davis

Head of Administration

Doreen is The Ministry of Talent’s Head of Administration. Bringing a wealth of knowledge and experience to the team, Doreen oversees day to day operations and ensures organisational efficiency.

Rosalie Xing


Bringing her finely tuned knowledge of Account Management to the team. Rosalie oversees the management of accounts for The Ministry of Talent. Rosalie’s wealth of knowledge, acquired from over 10 years’ experience in accountancy, ensures that everything runs smoothly behind the scenes.