Renown for her edgy, irresistibly unique personal style, Mel Tan is a fashion influencer, stylist, brand consultant and online boutique owner. In short, a one-woman, show stopping powerhouse of creative energy.
After owning and operating 3 boutiques across Queensland for 11 years, Mel is well versed in the business of fashion. Joy Hysteric was her original boutique located in Broadbeach, Queensland which opened an online platform in 2007. In June 2015, Mel decided to close the Joy Hysteric shop front and move to an entirely online boutique – opening up a new world of possibilities and flexibility, also enabling her to relocate to Byron Bay.
Mel is a naturally savvy social marketer, having used her Instagram profile to showcase the brands she personally loves and stocks for Joy Hysteric. With an instantly recognisable aesthetic, Mel has become a style icon in her own right, building an impressive following of fans who love her one of a kind look. Independent of the boutique, the name Joy Hysteric has become synonymous with Mel’s covetable style making her an influencer in her own right.
With a self-described, contradictory style Mel is far from your average fashion blogger. Opting for unique, feminine pieces, Mel gives clothes a completely new lease on life with her trademark tattoos, minimal accessorising and quirky combinations. Never one to follow a trend, Mel has consistently marched to the beat of her own style – a formula that has no doubt led her to become one of Australia’s most influential fashion identities.
Combining feminine pieces with her glamorous come bohemian attitude, Mel’s look is as unexpected as it is flawless. Mel loves collaborating with likeminded brands to create truly unique looks, inspiration and content. Using her years of experience as a buyer, boutique owner, stylist and brand consultant, Mel gives brands an undeniable cool factor with a professional edge. Proving she really is a one-woman show Mel loves building websites and ecommerce platforms, having built the Joy Hysteric website herself. She also takes all her own social imagery using a self-timer to capture her effortless pictures.
When she somehow manages to squeeze in free time, Mel can be found enjoying the relaxed Byron lifestyle with her boyfriend, often barefoot with their 2 French bulldogs in tow.